September 4th, 2007 Add Your Comments Bookmark and Share

I’m not sure if I’ve mentioned this before (only a hundred times!) but I’m new to this whole blogging/Wordpress thing so you’ll have to excuse me if this has been covered on every other blog, ever. My search engine referrals are very hit and miss at the moment, I suppose you’d expect this from a new website, but I have started to notice a pattern. If I write about something (Bet365 for example) then within 2 days I rank very well for related phrases, after 2 weeks I then disappear from the rankings down on page 7 etc. It’s the same with every other post I write, I’m sure this is something to do with the very nature of posting on Wordpress and other blogging platforms.

When a website is new it doesn’t have much trust, the most important page by far is the home page. It’s true for your blog as well, until you’ve been around 6-12 months then your home page is where it’s at in terms of search. Of course other pages get indexed but they’re just not trusted enough, it’s takes time for the love to spread. In trying to be clever I cut down the number of posts on my home page to 7, I thought this would improve the overall performance of the blog, however no sooner was an article getting search hits that it would disappear. I’m now up to 14 (roughly 2 weeks) posts on the home page, it will be interesting to see if my search results hang around for longer.

I don’t think that the number of posts you show in Wordpress matters that much once your website is established, but in the beginning I’m finding that it really helps with getting those search placements if you have articles on your home page for at least 2 weeks.

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