John Chow, he’s been making mega bucks from the internet for a longer time than most of us. A lot of what he writes is really worth listening too, one of his recent posts really hit a chord with me. He was questioning “Are You Getting Maximum Dollar For Your Ad Space?“, after reading this I knew that deep down there were certain web pages that I just wasn’t making the most of. Feeling inspired I set about doing a bit of direct marketing to try and sell one space in particular, it was making me less than 2 dollars a day from over 1200 page views.
Instant Results
After only 2 emails pimping my page to best fit services I got a hit. A little bit of back and forwards e-mailing and there is now a deal in place that will allow me to make much more money from that page and a few others. If I go by previous experiences with conversion rates then a very worst case scenario will see that ad spot generating $40 a day, at the upper end of conversion (not impossible considering just how well targeted the page is) then it could be $400 a day. It should all be live by the end of this month so I’ll let you know how I get on then.
John Chow, Inspiring People
I’d never have bothered doing this if it wasn’t for John’s blog post. I’ve already bought him a large beer to say cheers, if everything works out how I’d like there will be a keg heading his way as well.
2 Responses to “Thank You John Chow”
Pottz
August 23, 2007
Congrat’s on securing a sponsor.. *golfers clap*
Any chance of grabbing a copy of the letter/email you sent out and how did you come up with the best fit services??
|Paul B
August 23, 2007
The best fit services were easy, I just Googled searches taken from the most popular search phrases used to find my page. I went through the top websites and came up with a list of products that may appeal to my visitors. I then contacted each product author in turn to see if they’d be interested in buying an ad spot on a page that gets X number of visitors who are searching for phrases realting to their product. It really was as simple as that, on the second e-mail I got a hit.
I guess the real key is having pages that are popular enough to give real value to your advertiser, I can’t imagine this working for sites that have few visitors.
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