Money Schemes - Learn How To Make Money Online

I don’t think I’ve ever hid the fact that I rely on Google Adsense and Kontera for a lot of my income. These are both pay-per-click programs, i.e. you get paid when somebody clicks on the advert, doesn’t matter if they then go to buy something or not. I’m good with this type of program, I know I am, in fact there are quite a few make money marketers out there that think I was born lucky! I suppose if I was living anywhere else other than one of the most expensive areas of the UK then the dollars I earn with Adsense would be enough to give me a great quality of life, as it is I don’t do too bad! (Damn you exchange rates!)

Blogging Vs Making Money With PPC

The secret I learnt really early was that it’s a certain “class” of visitor that clicks on your PPC ads. There has been so much written recently about attracting readers, readers this, readers that. “My website needs more readers!” Whilst I value each and every one of my Blog readers, a reader is the last thing I want on one of money making content websites. I don’t want somebody whose going to read each word of each page. I don’t want them because I know that this type of visitor isn’t going to click on my ads. Once you’ve spent more than 15 seconds on my content website the chances of me making any money from you via PPC decreases dramatically. What I want is browsers, people sent straight from the search engines looking for an answer to something, scanning pages in a few seconds and then jumping somewhere else. You need to attract these in order to make any real money via PPC. It’s no coincidence that people find PPC earnings going up as search traffic referrals go up. As you can imagine, Blogs are not the best platform for making this type of money.

Some Big Name Examples

Both John Chow and Darren Rowse have recently dropped Adsense from their Blogs. The reasons for each are similar, they don’t make enough money from Adsense, they can make more using that space for other types of advert. John reported on a recent radio show that his Google search traffic referrals accounted for only about 3% of his total traffic. This is very low and maybe something to do with him being kicked by Google. The fact is that both these big name bloggers have huge loyal readerships but comparatively low search engine referrals. Adsense and other PPC mediums do not work in this environment, John only sticks with Kontera because they give him a guaranteed $1000 monthly payment. Blogging is a great platform for attracting “readers” that you can then try and promote affiliate deals to using your relationship as leverage, however if you are looking to make money from PPC you may be better thinking of something else. You’ll notice that John hasn’t removed Adsense from The Tech Zone.

How Can I Make More Money With PPC ?

Stop thinking Blog and start thinking website! Stop thinking reader and start thinking browsers. All of the biggest Adsense earners rely on content websites, be it dating, pets, dancing, dieting or anything else that floats your boat. Take a hobby you enjoy, use a CMS like Joomla to build some original content and then promote, promote, promote.

Sounds like a scam doesn’t it? It’s not though, it’s just a very simple tactic I discovered by accident that I’ve now applied to a number of my content pages. It was something that literally did double my Adsense earnings overnight and what’s best, it was something that happened totally by accident.

When Less Content Is More Adsense

It started of when I wrote an article about cold sores and potential cures. I’d just got back from a family holiday to Alcudia in Majorca and was suffering from the worst outbreak of cold sores in my life. I was feeling pretty rubbish, my mouth was killing me and I had to update a website that had been ignored for several weeks. The only thing I could think of writing about was my cold sores and if anybody knew any cures. Of course to make the article slightly more useful I went through all the methods I use to prevent them, old wives tales and more importantly linked to the best resource I could find on the internet. As was my way at the time I put an Adsense channel on the page and forgot about it. Two months later whilst going through some Adsense earnings I could see that my Cold Sore channel was doing ok, about $100 from a single page over 2 months. Cool. Seeing as how it was such a good start I decided that I’d keep an eye on that channel as part of my daily checks for a little while.

About a week later something strange started to happen. The earnings from that page went from $1-$2 a day to more like $5. The amount of traffic hadn’t changed, I couldn’t figure out what was going on. It was then that I ran a link check and found out that the cold sore authority page I had been linking to had been taken down. I don’t know why but the whole website had just gone. But why would that affect my earnings? My guess was that people were finding my page through Google (it was ranked in the top 3 for cold sore cures), in the past they were jumping of to the authority site finding their answers and being happy. Without that link working they were now using my page as a jumping of point for Adsense ads. That’s certainly what the CTR seemed to indicate. As a further experiment I decided to remove some more of the content from that page, just enough to not give any definite answers but still make the page useful. The result was almost instant, from $5 a day to over $8 a day. Eventually as the content became stale the page fell down the rankings and the Adsense income from that page dried up, but whilst it lasted it was a great discovery.

In finding this out I then applied the same technique to several other content pages. I had lots of pages ranked very highly for many phrases. Once a page was established in the rankings it was very easy to just remove a couple of the outbound links and even re-word the page ever so-slightly to make it less of a definite answer to what people were searching for. On every page I tried this I noticed a significant increase in Adsense earnings. It’s a technique I still apply to this day on many of my content websites and it’s still working. The key is to rank your page first and then re-adjust your content for Adsense.

Every now and then I get an idea, more of a brain fart than anything, about a new website that I’d like to do. Unfortunately for me I’ve got 3 websites that I need to finish, including one custom CMS and a commercial software project that MUST get done. Rather than keeping these things to myself for some point in the future and then do nothing with them I thought it might be interesting to throw it out there and see if anybody else wants it. Just so everybody doesn’t think that I’m just chucking out any old rubbish it’s worth mentioning that of the 20+ websites I’ve done to date not one hasn’t made a 3 figure profit at worst (Even the one about Spanish Diet Habits!).

Sea Kayaking
So here we go with Sea Kayaking, like all my ideas it was just down to me thinking something will become popular. There has been a lot of interest in this where I live and I’ve seen an increasing trend in Sea Kayaking for fishing in several countries. If anybody wants to do anything with this then here’s a little background info.

Search Phrases, Daily Searches, Competition, KEI

1 sea kayaking 2,642 2120000 3.293
2 sea kayaking essex 2,593 152000 44.235
3 sea kayak 2,447 2460000 2.434
4 nomad sea kayak 2,411 77800 74.716
5 sea kayak braintree 1,811 15900 206.272
6 sea kayak belize 400 369000 0.434
7 kayak sea 97 1600000 0.006
The Competition – Google

Sea Kayaking – 91,000 pages with the keyword in the title, no1 ranking has PR 4 with 38 inbound link. No2 ranking has PR4 with 31 inbound links.

Sea Kayak – 70,400 pages with the keyword in the title, no1 ranking has PR 4 with 38 inbound link. No2 ranking has PR4 with 21 inbound links.

Nomad Sea Kayak – 0 pages with the keyword in the title, no1 ranking has PR 2 with 2 inbound link. No2 ranking has PR0 with 7 inbound links.

How To Make Money

It’s an expensive hobby, the Kayak and safety equipment all cost real money. There are also large areas to write about so content should not be a problem. Not only would Adsense ads be productive but a high ranking would also bring about direct to advertiser opportunities for the many online outdoor adventure stores that exist. It is also a good community sport so a forum could be a possibility.

As a niche I’d give it an overall potential score of 7-10, my only worry being the number of people interesting in this type of hobby that would also use the internet but the search figures seem to indicate that this not be a problem.