New Website

Do You Have A Launch Pad?

November 22nd, 2007 0 Comments

Whilst it’s always great to read about these guys and girls making hundreds of thousands of dollars a month from the internet I sometimes think that it paints a false picture of what it’s really like trying to make a living online. Something that most new internet marketers and bloggers don’t realise is that the majority of these people have been around a long time and have built up slowly. They have a number of launch pad websites that they can use to launch any new website onto a running start in terms of links and traffic. This is why the rich get richer on the internet.

It’s no secret that in order to make money online you need traffic, you can either try and get it for free via natural search and referral traffic or you can pay for it via services like Adwords. It’s this getting traffic part that puts most people new to the internet off (normally after only a month or 2 of trying). The problem is that the search engines like old trusted websites, all new websites are treated as a being a bit suspect. If you don’t have any established websites then you’re going to struggle to get both search engine traffic and links. This is especially true if you’re doing something that a hundred other people have done before you. Unless you are very good at social networking and can manipulate some links from Digg, StumbleUpon, you are sunk in terms of high levels of natural traffic before you even start. This leaves paid for traffic and buying visitors out of your own pocket. This gets very boring very quickly and that’s why most new marketers, online money makers don’t last more than a couple of months. You have to realise that this is a marathon and not a sprint.

The secret here is you need old established websites in order to help you build your new ones. I have websites that have been knocking around for 11-12 years now and it is these I use to launch any new projects. A link here, a mention there and soon I’m being featured in the SERPS. After a few months in the SERPS the natural links start to build and before I know it there is yet another website in my arsenal that is seeing nice amounts of traffic. Without these launch pads I wouldn’t expect to see the same progress for 12-18 months and this is what people need to think about. Whilst it’s nice to be rich this week, if you’re new you are much better thinking 12-24 months down the line. Start buying domains and building domains now that you can use to launch and invoke trust in your new projects and you’ll reap the benefits later on.

A few tips:-

1. When you buy a new domain, put something/anything unique on it straight away.
2. Let the search engines know about any new domains you have ASAP, building trust takes time.
3. Do not be afraid to interlink your own websites, at worst you’ll only get a small benefit
4. Rather than paying for links to a new domain consider spending the money on an old established domain that comes with links

The Right Number Of Posts To Show In WordPress

September 4th, 2007 4 Comments

I’m not sure if I’ve mentioned this before (only a hundred times!) but I’m new to this whole blogging/Wordpress thing so you’ll have to excuse me if this has been covered on every other blog, ever. My search engine referrals are very hit and miss at the moment, I suppose you’d expect this from a new website, but I have started to notice a pattern. If I write about something (Bet365 for example) then within 2 days I rank very well for related phrases, after 2 weeks I then disappear from the rankings down on page 7 etc. It’s the same with every other post I write, I’m sure this is something to do with the very nature of posting on WordPress and other blogging platforms.

When a website is new it doesn’t have much trust, the most important page by far is the home page. It’s true for your blog as well, until you’ve been around 6-12 months then your home page is where it’s at in terms of search. Of course other pages get indexed but they’re just not trusted enough, it’s takes time for the love to spread. In trying to be clever I cut down the number of posts on my home page to 7, I thought this would improve the overall performance of the blog, however no sooner was an article getting search hits that it would disappear. I’m now up to 14 (roughly 2 weeks) posts on the home page, it will be interesting to see if my search results hang around for longer.

I don’t think that the number of posts you show in WordPress matters that much once your website is established, but in the beginning I’m finding that it really helps with getting those search placements if you have articles on your home page for at least 2 weeks.

Does A WordPress Template Have A Potential Earnings Limit

August 22nd, 2007 2 Comments

A lot of the talk around the blogging world of making money is about WordPress templates today. One of the better known bloggers out there has decided to go the whole hog and got himself a brand spanky new custom template. For the purists who like clean web design that emphasises the content it’s not been so popular, for those who are more concerned with making money it’s been a big hit.

It does beg the question though, is there a limit to the amount of money your blog template can make you? John Chow obviously thinks so and so do a lot of his readers who expect him to top the $20,000 a month mark this month due to the extra adverts he’s crammed in. When all your ad spots are full does it make sense to get a new template with more spots, I think so, what about you?

John Chow’s New Template
john chows new template

John Chow’s Old Template
john chows old template

Privacy Policy