Of all the ways of getting free traffic to your website probably one of the most overlooked is going for the direct type-in traffic. This is where people type in your URL to their browser. Whilst you can’t really do anything to target your own URL what you can do is take advantage of some of the bigger sites.
The unfortunate thing is that we’re all human and sometimes we do a typo. Take me for example , the other day I was on my way to visiting ShoeMoney (I always direct type in for the A-listers) miss-typed www.shooemoney.com. Just an extra “o”, nothing much. I ended up at a “doesn’t exist” page, so I typed again, and did exactly the same typo. At this point I figured if I can do it twice so can somebody else. I went straight of to my favourite domain registrar to see if the domain was taken, it wasn’t. $7 later and I was the proud owner of www.shooemoney.com I haven’t really had the time to do anything with it yet so just decided to stick a 301 redirect on it to this site. Like I said this was 2 days ago.
The result of all this is an extra 15-20 direct visitors every day! Average that out and call it 500 visitors a month. Not bad for 2 minutes work.
7 Responses to “Shooemoney – Typos As A Source Of Free Traffic”
Web Hosting Rebates
July 17, 2008
That’s some decent traffic for only 2 cents a day. What’s the bounce rate and average time spent on site like for this kind of traffic?
|Paul B
July 19, 2008
It’s a bit pointless going into the specifics (all depends on your niche and your page content) but so far for me in this case it’s roughly the same as well targeted natural search traffic i.e. a couple of page views and a few minutes.
|