September 17th, 2007 Add Your Comments Bookmark and Share

I’ve known about the SEO Book for a long time, in fact I use the keyword research tool found on the same website on a regular basis. I guess I’ve been put of buying it in the past for a couple of reasons:-

  1. As a paid SEO consultant how much can it really teach me?
  2. Nearly $80 is expensive for any book, let alone an e-book

Faced with a hangover from hell on a miserable Sunday afternoon I decided that a little bit of light reading would be just the order of the day so it was Paypal account to the ready and away we go. Was I impressed, hell yeah!

First, Middle and Last Impressions

I can’t really say this is my first impression because once I’d started I couldn’t stop and I spent 4 hours reading all 331 pages of it in one go! In short it’s brilliant. This is not an e-book written by a professional writer but instead by somebody who obviously knows the ins and outs of SEO, as it stands today. Aaron claims to be earning consultancy fees of $500 an hour, judging by this book it’s no wonder. The great thing is the no nonsense approach to SEO, every consultant worth his or her salt will tell you that for most businesses SEO is a long term process, it’s certainly not a sprint. Of course you can attempt to game the search engines, some much easier than others (Aaron isn’t afraid to let you know where spammy techniques really work) but on the flip side there’s also the good chance that a short term game in one engine will result in long term difficulties with others. This is brutally honest information. You will not find any guaranteed top 3 rankings in 5 days nonsense in this book. It’s all very informative and perhaps even more importantly is current, reading this book for me was like finding a kindred spirit in the world of SEO. It confirmed the knowledge that I thought I knew giving me the extra confidence to just carry on what I’ve been doing for several years now.

Perhaps the most informative part of the book for me was Aarons grasp of page rank, link love, website relationships, whatever you want to call it. You want to know how the search engines really relate one page to another then it’s all here. For even experienced pro’s a thorough read of this section will no doubt either reaffirm your current ideas or perhaps teach you something new. Something else that jumped out at me that I wasn’t expecting is the gold mine of links contained within the book. Everything from useful SEO tools to extra sources of information are all featured at the end of each chapter, no doubt at all there is enough information to keep anybody busy for several days. All of a sudden the $79 price tag is not looking too bad! This only scratches the surface of all the content that the book contains, it’s your all-in-one guide.

So my $79 bought me a book that should really be considered an ultimate guide to legitimate SEO, not only that but some nice extras in the form of interviews with other SEO experts and a couple of tools that Aaron uses. I already have my own favorites but anybody showing a new interest in SEO will find these valuable. When the world of SEO changes again so will the SEO Book and it’s free updates for life. As if this wasn’t good enough there is a 90 day no worries money back guarantee in place. I can hand on heart say that I’ll not be taking advantage of that, I’m more than happy to have paid $79 for the SEO Book

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Paul B