July 24th, 2008 Add Your Comments Bookmark and Share

In-Text advertising is a great way of generating extra income from both your existing and any new content you create. Some of the advantages over traditional ad units are that the ads don’t take up space on your page and that they tend to be well targeted to your page content. Implementation is usually as simple as pasting a few lines of code into either your individual web pages or your template footer.

I compared two of the most common in-text solutions a little while back, namely Kontera and AdBrite. In that comparison Kontera for my money had the better system, depending of course on your visitor statistics (numbers, geo location, traffic sources etc). On the back of that comparison I was contacted by a company called InfoLinks and asked to give them a go. What with being on holiday and being snowed under with other stuff (not to mention my natural suspicious mind) I put it to one side and ignored it. Well that was until the end of last week. Seeing as how I needed a break from refreshing my shockingly bad PPC/Affiliate stats I thought I’d give InfoLinks a go on a couple of websites. One low traffic site (this one) and one medium traffic. The results were amazing.

The next day I looked at the InfoLinks stats (all very simple CTR/ eCPM etc figures) and I could see that even with a blog that performs very badly in terms of earning money via pay-per-click ads included, I was doing better than I had been with the other 2 in-text solutions. So earlier this week I cranked it up a bit and started using InfoLinks across more sites, it has been a hugely impressive experiment. I’m not going to step on anybody’s TOS here and go into in depth stats, Kontera and AdBrite have both performed for me so I’ve got no reason to but even with leaving a couple of my websites out I’m seeing a consistent 3X increase in revenue by using the InfoLinks system. That’s HUGE! If I could triple all my advertising income tomorrow I’d be a very happy boy!

Looking at the sites I have InfoLinks on I think it pays so well for a couple of reasons. The script loads fast, it only highlights the most relevant phrases (A problem with AdBrite) and there is the small matter of a higher earning share for any new users who sign up before the end of July. Saying that, even at an industry standard 50/50 revenue share I’d still be earnings a lot more with InfoLinks.

I’m going to be honest now, I was going to hold on to this post whilst I enquired about any InfoLinks affiliate program that there might be. In this game when you big somebody up it’s always nice to get a kick back for it. The truth is though I couldn’t wait to share this, there are no InfoLinks affiliate links of mine in this post, I’ve not been paid for it or anything else. I tried InfoLinks and they simply worked much better than any similar solution I’d tried. If you’re not already signed up then I’d recommend you get over there now and sign up to InfoLinks.

**UPDATE** If you’re currently not happy with your revenue from Kontera, let them know. If you don’t ask you don’t get and you should be able to get a better deal out of them :)

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Paul B