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I’m not saying that Bing actually take into account the position for a web page in Googles search results as a variable in their search algorithm, that would just be stupid. However I did notice that when some of my web pages recently slid down the rankings in Google they also happened so start sliding down Bings results within a month. Probably just coincidence?
There is a lot of myth that gets spread around the webmaster community. One of the favourite debates concerns the speed at which it’s OK to build links to a page. Whilst some people will argue that building more than 10,20,30 links a day is enough for Google to take a dump on your page there are others that claim to have built 2000 or even 10000 without problem. I’ve been running an experiment and I have a new take on it, it actually agrees with both sides of the argument but for a very specific reason:-
Wow, it has been a while since I posted something practical that you can use on your own blogs. It’s about time that changed so I’m going to detail what I’ve found to be the best way of adding a privacy policy to your WordPress blog.
In order to play it safe it’s best to have a privacy policy, perhaps for no other reason than you want to run Google Adsense. If you’ve got no idea what should go in a Privacy Policy then I’d suggest you use this generator. Once you have your text you’d think it would simply be a case of just linking to it? The trouble with this is that since Matt Cutts revealed that nofollowed links still impact what link value you pass on (I’ve always recommended nofollowing Privacy Policies in the past) having every page on your website link to a page that is 99% duplicate content that has no outgoing internal links on it is a complete and utter waste of you hard earned link juice.
Soooo, we need to add a page to our WordPress blog and copy our privacy policy text into that. That’s all fine and dandy, your privacy policy will now be on your standard template and all those internal links will be there. At least using a followed link to your Privacy Policy will result in some of that link juice spreading back to your actual content pages. Only thing is now our Privacy Policy is included everywhere where our pages our included in your theme – most likely that means a prominent menu. This isn’t what we want at all; we prefer to keep our Privacy Policy in the footer or somewhere less prominent than our main menu!
The final piece of the jigsaw is to stop our Privacy Policy page appearing in our menus. I tried several ways of doing this including setting various statuses (based on some wrong info from the net) and even manually altering the database (worked but was a pain). In the end the easiest way I found of excluding a WordPress page from your menu was to use the Exclude Pages From navigation plugin, it’s a piss of piss to use. On each page it adds the option to “Include This Page In User Menus”, leaving it unchecked gives us the result we’re looking for. It’s now just a case of manually linking (using a standard followed link) to our Privacy Policy in the footer template of your WordPress theme. What we end up with is a Privacy Policy that is linked to from each page that also passes link juice back to your other content.
(I have a confession to make, it looks like I never implemented this technique on this blog since changing the template, will do it now!)
It’s true. Posting every day can have a negative impact on your search rankings. Before I explain what I’m talking about it’s probably best that I make this clear from the start – This post is aimed at people who are using blogs as a content management system, not those running a personal blog to engage with their visitors. As far as keeping your visitors attention goes there is some fairly conclusive evidence that regular, frequent posting helps. So if you’re looking to rank your content then read on:-
It’s at this point that some smart arse cheeps up and tells me that shaping page rank with nofollow is old news and that there’s nothing new in this post? Fair point. But whilst this may not be news to everybody I’m sure it will be to some and besides this post isn’t going where the majority of you think it is. Over the last few weeks our (the webmaster communities at large) perceptions of what nofollow is and does has been blown away by Matt Cutts from Google. So with that in mind here’s how I’m changing my websites for better rankings:-
Check out this video from Google’s own Matt Cutts where he talks about the dangers of over optimizing your website for the search engines. A lot of what Matt says here is just common sense, at least for anybody who has been in this game for more than a couple of years. There were certain things we could do just 2 years ago that would have a positive effect on our rankings where today they would have a negative effect. The key points with SEO in 2009 seem to be “everything in moderation” and “make it natural”.
An excellent bit of dance music from the early 90′s, the Shamen were bang on with LSI. So how has it come to be that LSI is now better known as Latent Semantic Indexing – not quite as interesting is it? But Latent Semantic Indexing is one of the hottest subjects in the world of SEO and if there’s one thing guaranteed to cause a fight between SEO professionals it is the mere mention of LSI. So what is LSI, does it really exist and should you worry about it?
Honestly, TheMakeMoneyOnline.net is a horrible domain name. It’s not the sort of name that you’re going to hear banded around and shared amongst friends. However, to understand why I chose it you need to understand the primary way in which I make money online. I don’t build communities, I don’t leverage social networking, I don’t use mail lists. At the end of the day, when all the talk is finished, I make almost all of my money online by converting search traffic into cash. I have 35+ websites doing this with various degrees of success. That’s just the way I work. Key to my living is generating healthy amounts of organic search traffic, something I’ve never failed to do, and it is for this reason that you are now on a domain called themakemoneyonline.net and not something that rolls of the tongue a little easier.