I posted in November about how my Adsense was performing during the recession. Back then I posted that I didn’t think we’d have much to worry about as long as we concentrated on quality over quantity. This is an update on how I’m finding things during the recession.
Here’s a couple of images. The first one shows my Adsense earnings in January of this year. The second one shows my Adsense earnings for July. Both amounts are in pounds sterling (or UK money if you prefer).
As you can see there has been a fairly serious drop in earnings – but there is more to this than meets the eye. If you look at the impressions count you can see that that has dropped as well, in fact almost by the same third that my earnings have. In effect my eCPM has dropped ever so slightly but certainly nothing to worry about. The recession has not killed Adsense. For me the recession hasn’t had a major impact on the earning potential of using Adsense on your web pages at all. When you take the changes in the exchange rates into account there has probably been no difference in the last 6 months.
How can I sit here looking so relaxed when I’ve seen my main income source go from over £1500 a month to barely £500? What has changed a lot is the number of impressions. The fact is that I’ve removed Adsense from a lot of my content in favour of other forms of revenue generation. Top amongst these is using affiliate links. Adsense is certainly a bit part player for me now, sure I still use it in the odd place but in no way does it dominate my pages like it used to and the earnings reflect that. On the other hand why would I, in the places where my Adsense used to be I’m promoting dozens of different affiliate programs and in the 5 days of August so far this is just ONE of them.
8 Responses to “Adsense During The Recession”
R Kumar
August 8, 2009
I had earlier read you post in Adsense and had said that I too saw a similar drop in income from it. The income from adsense has since dropped drastically, but since my number of websites have increased, the amount that I used to get earlier has not gone down.
|What is more important is that the impact on income from other sources like Chitika has not been impacted that much. What I presume is that either Google has reduced our share in they PPC ads or, they have started charging less (which is unlikely).
But from your post it seems there is no change in Google’s strategy and it is only that the clicks have reduced.
R Kumar´s last blog ..Google Wonder Wheel – The wonder tool
Harvey
August 10, 2009
Interesting post. How are you getting on with promoting affiliates instead of AdSense? making any more money?
|Paul B
August 10, 2009
@Harvey – I’ve still got a lot to work on but I’m not far away from consistently making £300 a day with affiliates. All profit by the way.
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