Even with the best made plans, sometimes your greatest source of visitors can come down to something that is nothing more than pure luck. A random referral, a simple comment passed by e-mail, there are a large number of ways in which the popularity of your website can grow over-night. When you do get some luck though, it’s best to make the most of it.
When building a website there is a tendency to “build and forget”. Whether this comes down to the initial enthusiasm for the project running out or just the belief that once your website is out there your job is finished I don’t know. However, in terms of business, your website is there to either attract new customers, inform current customers or in most cases both of the above. By allowing your information to go out of date your information becomes useless, by not updating your website you’ll attract less visitors and new customers, but why?