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When it comes to the layout of your webpage there used to be only one option, using a table or more often nested tables to position yout html elements exactly where you wanted them. In these days of CSS, XHTML and building search optimised web sites there is a much better way, but it can give you some real nightmares.
I had a strange request from a client recently, they have a great website that is on the up and up but this one request could have blown all of the work that had been done on their website out of the water! It’s an honest mistake that any company could make.
It is widely accepted that achieving good search results is a 2 step process (3 if you include the on-going maintenance). The first part is to optimise the pages that make up your website. This includes making sure that all the right tags are in the right place, having carefully written copy, a search friendly HTML layout and a site linking structure that ensures that all your pages can be found by the search robots and indexed. The second and far more difficult part is link building.