July 13th, 2010 Add Your Comments Bookmark and Share

1. You have to make it very clear to your potential customers that what you are offering is 100% different to all those other products that don’t work. (It doesn’t matter that it isn’t different or doesn’t work, this is what we call marketing :) )

2. Go with the flow. Look at what is popular amongst the a-list bloggers at the moment and sell that. At one time it was domaining, then Adsense, then PPC, then media buys, now it seems to be mailing lists promoting Clickbank products. Make your product about making money with lists and Clickbank. Remember though, YOUR product IS different to all the other shitty products out there.

3. Pictures speak a thousand words. There are loads of Clickbank earnings screenshots out there so why not just use them? It doesn’t matter that you’ve never made sweet FA with ClickBank, that’ll change when you start selling your Make Money Online product through Clickbank and then you can swap out the earnings images. (Tip, just promote your own product as an affiliate – bingo, some affiliate earnings to show people)

4. You must mention how you have some shit-hot traffic secret. This is a must have in every product. Don’t worry if you don’t have a traffic secret, instead just mention some of the same old backlink junk that gets seen everywhere. Blog comments, forums, article marketing. On top of these add one web 2.0 site that people can use for links. I like Ning, mentioning Ning gets you real kudos amongst the 10% of internet marketers who have never heard of it.

5. Scared people won’t be impressed with your massive traffic secret. Don’t worry, just offer them an upsell that shows even more traffic secrets. Go for broke with this one, make up some really impressive numbers “Find Out How I Got An Extra 500,000 Hits This Month From Just 20 Minutes Work”. Your upsell product should of course just be some junk that mentions a really popular website that COULD deliver huge amounts of traffic but in reality actually doesn’t. If all else fails talk about using YouTube videos.

6. As part of your product you absolutely have to mention the difference between a normal Clickbank affiliate and the Uber Clickbank affiliates that your customers wan’t to become. Bonuses baby! Make it clear that in order for your system to work best they have got to be able to offer bonuses. Doesn’t matter if your customers don’t have any bonuses of any value, just chuck a load of PLR crap together and say it’s worth thousands. Don’t have any PLR stuff? No worries, just recommend that they offer one to one telephone calls and value these at at least $800. In fact ignore this last section, simply mentioning that they need to have bonuses is enough, don’t even give them the first clue of how they can create or source a bonus product for the offer they want to promote.

7. Your customers are going to want to know what Clickbank products to promote as part of your mega system. This is really easy. Just make up a load of shit combining the $Sale, %Refd and Grav figures that Clickbank provides. Make up a formula, doesn’t matter if it doesn’t work, what really matters is that it makes you sound like you know more about this stuff than the person buying your MMO product.

8. Do people need money in order to use your product and start making cash? Of course they don’t, that would be ridiculous. All they need is some hosting, images, mailing list management software, bonuses. No mention of money there.

9. Have other people that have bought your product made a fortune using it? Damn right they have. It doesn’t matter that this is its launch day and you are my first customer, I have a list of people that are already retired at 25 just from buying this product. It is very important to not only point out just how much they’ve made but also 1. How easily They Made It and 2. Just How Great They Found Your Traffic Secrets. If you really want your product to be a success then you need a house wife previously on the bones of her ass to have made a real turnaround in her life using it. It’s even made her kids better behaved!

10. Price Point. Lets face facts here, your product isn’t just some random crap you’ve knocked out over a weekend. You’ve spent between 2 and 3 years developing this, not to mention the 6 figures you’ve spent “perfecting” it. It demands a price to reflect that value. Lets price it at $1997, no lets make it $497, nope, to get those impulse buyers lets offer it at a limited time only for $47. (And if that fails, fuck it, chuck it out at $9.97!)

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